February 16th, 2024
Erika Butler, Founder and CEO of Higher International Human Resources, joins Lisa in discussion on various aspects of leadership, team management, work-life balance, and the integration of family into professional life.
January 18th, 2024
Jack Skeels author of his new book 'Unmanaged: Master the Magic of Creating Empowered and Happy Organizations' joins Dave and shares insights on the challenges and pitfalls of Agile transformations, the importance of measuring success, and the inevitability of project failures.
December 11th, 2023
Jeff has spent his more than 30-year career in high tech product management and product marketing, the last decade or so in cybersecurity. Jeff joins Lisa and talks about his approach to building a successful marketing team involves recognizing and leveraging strengths while acknowledging and addressing weaknesses. He emphasizes the importance of collaboration, both within the team and when working with external agencies. Jeff believes in hiring expertise for specific tactical areas, such as SEO, digital ads, and social media. He values the diversity of skills within a team to create a well-rounded and adaptable marketing approach. Jeff's practical mindset is grounded in the reality of small startups, where the focus is on tangible results and efficiency rather than getting lost in perfection or trying to excel in every aspect. Learning from others' mistakes and being transparent about challenges are key principles in his approach to marketing.
October 23rd, 2023
Dive into the dynamic world of digital media and sports photography with Jeff Atkinson, founder of Freedom Digital Media and resident director of photography for the NFL's Baltimore Ravens. In this engaging conversation with host David Snyder, explore the impact of AI on the industry and the ever-evolving technology landscape. Jeff shares insights into his 24 years of experience, from the transition from film to the latest innovations in content creation. Discover the challenges and intricacies of shooting sports events, the art of storytelling in unscripted moments, and the behind-the-scenes logistics of a bustling production crew. Join us for a deep dive into the fast-paced world of capturing iconic moments and the constant pursuit of innovation in digital media. Plus, learn about Jeff's fitness routine and how staying fit plays a crucial role in his demanding profession. Don't miss this captivating episode that unveils the secrets of success in the world of digital media and sports photography.
September 28th, 2023
Lisa Zwikl and Natalie Kelly discuss the importance of a people-first mindset in the context of a service business. Highlighting how investing in employees and building a strong company culture is essential for success. Natalie shares her career journey, including her realization that employee satisfaction and culture improvements can positively impact business results. She also stresses the importance of self-awareness and knowing one's limits as a leader.
August 8th, 2023
Sharon Mostyn joins the podcast and shares her over 3 decades of experience as both in-house and agency-side marketers. We dig into the ins and outs of managing a marketing budget in order to provide the best ROI across all channels. Sharon also shares he viewpoint on ChatGPT and AI and how best to use.
June 16th, 2023
Lisa Zwikl joins Dave as the new Co-Host of the Agency Balance podcast. Lisa and Dave talk about what they have seen so far in 2023 with inbound and outbound sales, what clients look for in hiring and agency. They also share what guests we will be having on season 2.