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Finding Balance

The agency balance is a podcast created to share knowledge around marketing, technology, business best practices, real life self improvements and talking about things that make you happy.

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Lisa Zwikl & Dave Snyder

Latest Espisodes


Episode 14 - Sharon Mostyn - 41:22

Sharon Mostyn Talks Marketing Budgets, AFTA, ChatGPT and AI

August 8th, 2023

Sharon Mostyn joins the podcast and shares her over 3 decades of experience as both in-house and agency-side marketers. We dig into the ins and outs of managing a marketing budget in order to provide the best ROI across all channels. Sharon also shares he viewpoint on ChatGPT and AI and how best to use.

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Episode 13 - Lisa Zwikl - 33:48

Lisa Zwikl New Co-Host, Hire an Agency & Season 2 Preview

June 16th, 2023

Lisa Zwikl joins Dave as the new Co-Host of the Agency Balance podcast. Lisa and Dave talk about what they have seen so far in 2023 with inbound and outbound sales, what clients look for in hiring and agency. They also share what guests we will be having on season 2.

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Episode 12 - Lisa Zwikl - 53:14

Season Finale, 2022 Reflections & What To Set on Fire with Lisa Zwikl

January 19th, 2023

On the final episode of Season 1 of the Agency Balance podcast, Lisa Zwikl Chief Strategy Officer at SmartAcre joins Dave to reflect back on 2022. We call back some great points shared from our guests along with Lisa shares some strategies on what to keep going into 2023 and what to throw into the fire.

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Episode 11 - Jeff Johns - 47:30

Being a Remote Work Enthusiast Brings Better Work-Life Balance with Jeff Johns a People-Focused Engineer

December 7th, 2022

Listen to Jeff Johns a people-focused Engineer & Product leader with over 20 years of experience as a software engineer and leader. We talk about being a remote work enthusiast brings better work-life balance and enables you to find the best talent. We also share the importance of passions in our daily lives. Including pretending to know what to do with automobiles.

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Episode 10 - Josh Liegel - 1:05

Fostering an inclusive culture of excellence, problem solving and creativity with Josh Liegel

November 17th, 2022

Josh joins Dave and talks about the parallels between being in a large family and running a company. He also shares how do you keep your team engaged and motivated to produce a product. Josh Liegel is the President and CEO of EIC Solutions, Inc, an electronics manufacturer that focuses on thermoelectric, solid state cooling systems. With nearly two decades of electronics-protection-industry experience under his belt, Josh seeks to lead EIC to new heights and break the barriers of solid state cooling application. This can only be done by fostering an inclusive culture of excellence, problem solving and creativity.

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Episode 9 - Jackie Voutsinas - 37:42

Power To Show Up As Yourself With Jackie Voutsinas

November 2nd, 2022

Jackie joins Dave to talk about putting her team first, starting with the goal in mind, pros of being in the agency world vs. client side. Jackie Voutsinas is a Director of Accounts at SmartAcre, specializing in marketing strategy, marketing technology, and client relationships.

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Episode 8 - Denis Kreft - 47:07

What Agency Leaders Need to do Before Exiting the Business with Denis Kreft, President / Co-Founder at Imaginasium

September 6th, 2022

Denis joins Dave on the podcast and talks about some big time learnings after 26+ years in agency life. Everything from leadership training, investing in your culture and brand promise. As the President and Co-founder at Imaginasium Denis's mission is to help manufacturers clarify their message, build a culture that believes in the company’s vision, and create marketing that drives customers to action.

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Episode 7 - Jay Pryor - 53:53

Create Positive Learning Cultures with Author of Lean Inside & Executive Coach Jay Pryor

August 23rd, 2022

Jay joins Dave on the podcast and shares some strategies and tactics around agency coaching, mindfulness and being present. Jay has over fifteen years experience helping agency owners create positive learning cultures, while helping individual employees access their most authentic power. Listen to the end to receive a copy of Jay's audio book.

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Episode 6 - Roy Page - 47:35

Peace Index, Understanding When Your Are Out of Balance & Sharing Failures w/ Roy Page

August 3rd, 2022

Roy shares his journey with Dave from growing and leading and agency, battles with addiction to now helping many with coaching and recovery. Roy has over 25 years of experience leading and advising mid-market C-suite executives and entrepreneurs.

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Episode 5 - Kevin Marshall - 52:52

Collecting Sports Cards to Keep Balanced with Kevin Marshall, President Marshall Advertising

July 2nd, 2022

Finding a hobby is super important to give you balance. Kevin Marshall joins Dave on the podcast where they talk about the love for sports card and memorabilia collecting. Kevin Marshall is the President at Marshall Advertising a full-service Media Buying company specializing in media planning/strategy, traditional and digital media buying, negotiating and managing sports sponsorships, and more.

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Episode 4 - Erik Harbison - 40:29

Leveling Up Your Career with Erik Harbison Co-Founder of TheMarketingHelp

June 9th, 2022

Erik joins Dave and shares his experience making a switch from leaving the agency world becoming a CMO on the client site. Erik is the Co-Founder of TheMarketingHelp, listen to the episode to get tips to help level up your career.

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Episode 3 - Lisa Zwikl, CRO SmartAcre - 41:32

Being a Bad Ass Mom While Being an Agency Executive, CSO Lisa Zwikl

May 19th, 2022

Get some great inspirational ideas from Lisa on this episode. Lisa talks about making a choice being a working mom vs. staying home with her kids. Lisa has developed award-winning marketing programs to strategically planning activities for two (two and under!) boys, Lisa Zwikl is a strategist at heart. As SmartAcre's Chief Strategy Officer, Lisa empowers teams to listen to clients, understand goals, and bring campaigns to life, using the right mix of data and passion to drive decisions.

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Episode 002: - DAVID SNYDER - 14:04

3 Things To Do Everyday To Find Balance

April 28th, 2022

Finding balance…isn't that what we all are searching for? Work life balance. To be able to do the things we love and still be able to have a growing successful life and career. On this episode I want to dig into this topic and share some of the tactics I found that help me find balance.

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Episode 001 - DAVID SNYDER - 15:46 min

I’m a Father, Husband, CEO in that order

March 25th, 2022

Get to know Dave with his first episode: I am a Father, Husband, CEO in that order. Hi there and thank you so much for joining me to listen to my podcast, Agency Balance. My name is David Snyder (Dave). I am a marketer, tech n3rd, and a collector of anything collectible. A Pennsylvanian who has spent the last two decades as an agency leader who has found his balance.

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Catch Dave on these other great podcasts


Catchup on Season 1

Dave Snyder


Meet your cohost, David Snyder

I am a marketer, tech n3rd, and a collector of anything collectible. A Pennsylvanian who has spent the last two decades as an agency leader who has found his balance.

Lisa Zwikl Cohost


Meet your cohost, Lisa Zwikl

Fueled by a passion for marketing and balanced by a full and happy life, Lisa is here to share knowledge about strategic thinking, B2B marketing, and the fine art of running a business while raising a family.

New Episodes Drop Regularly

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