February 16th, 2024
Erika Butler, Founder and CEO of Higher International Human Resources, joins Lisa in discussion on various aspects of leadership, team management, work-life balance, and the integration of family into professional life.
January 18th, 2024
Jack Skeels author of his new book 'Unmanaged: Master the Magic of Creating Empowered and Happy Organizations' joins Dave and shares insights on the challenges and pitfalls of Agile transformations, the importance of measuring success, and the inevitability of project failures.
December 11th, 2023
Jeff has spent his more than 30-year career in high tech product management and product marketing, the last decade or so in cybersecurity. Jeff joins Lisa and talks about his approach to building a successful marketing team involves recognizing and leveraging strengths while acknowledging and addressing weaknesses. He emphasizes the importance of collaboration, both within the team and when working with external agencies. Jeff believes in hiring expertise for specific tactical areas, such as SEO, digital ads, and social media. He values the diversity of skills within a team to create a well-rounded and adaptable marketing approach. Jeff's practical mindset is grounded in the reality of small startups, where the focus is on tangible results and efficiency rather than getting lost in perfection or trying to excel in every aspect. Learning from others' mistakes and being transparent about challenges are key principles in his approach to marketing.
October 23rd, 2023
Dive into the dynamic world of digital media and sports photography with Jeff Atkinson, founder of Freedom Digital Media and resident director of photography for the NFL's Baltimore Ravens. In this engaging conversation with host David Snyder, explore the impact of AI on the industry and the ever-evolving technology landscape. Jeff shares insights into his 24 years of experience, from the transition from film to the latest innovations in content creation. Discover the challenges and intricacies of shooting sports events, the art of storytelling in unscripted moments, and the behind-the-scenes logistics of a bustling production crew. Join us for a deep dive into the fast-paced world of capturing iconic moments and the constant pursuit of innovation in digital media. Plus, learn about Jeff's fitness routine and how staying fit plays a crucial role in his demanding profession. Don't miss this captivating episode that unveils the secrets of success in the world of digital media and sports photography.
September 28th, 2023
Lisa Zwikl and Natalie Kelly discuss the importance of a people-first mindset in the context of a service business. Highlighting how investing in employees and building a strong company culture is essential for success. Natalie shares her career journey, including her realization that employee satisfaction and culture improvements can positively impact business results. She also stresses the importance of self-awareness and knowing one's limits as a leader.
August 8th, 2023
Sharon Mostyn joins the podcast and shares her over 3 decades of experience as both in-house and agency-side marketers. We dig into the ins and outs of managing a marketing budget in order to provide the best ROI across all channels. Sharon also shares he viewpoint on ChatGPT and AI and how best to use.
June 16th, 2023
Lisa Zwikl joins Dave as the new Co-Host of the Agency Balance podcast. Lisa and Dave talk about what they have seen so far in 2023 with inbound and outbound sales, what clients look for in hiring and agency. They also share what guests we will be having on season 2.
January 19th, 2023
On the final episode of Season 1 of the Agency Balance podcast, Lisa Zwikl Chief Strategy Officer at SmartAcre joins Dave to reflect back on 2022. We call back some great points shared from our guests along with Lisa shares some strategies on what to keep going into 2023 and what to throw into the fire.
December 7th, 2022
Listen to Jeff Johns a people-focused Engineer & Product leader with over 20 years of experience as a software engineer and leader. We talk about being a remote work enthusiast brings better work-life balance and enables you to find the best talent. We also share the importance of passions in our daily lives. Including pretending to know what to do with automobiles.
November 17th, 2022
Josh joins Dave and talks about the parallels between being in a large family and running a company. He also shares how do you keep your team engaged and motivated to produce a product. Josh Liegel is the President and CEO of EIC Solutions, Inc, an electronics manufacturer that focuses on thermoelectric, solid state cooling systems. With nearly two decades of electronics-protection-industry experience under his belt, Josh seeks to lead EIC to new heights and break the barriers of solid state cooling application. This can only be done by fostering an inclusive culture of excellence, problem solving and creativity.
November 2nd, 2022
Jackie joins Dave to talk about putting her team first, starting with the goal in mind, pros of being in the agency world vs. client side. Jackie Voutsinas is a Director of Accounts at SmartAcre, specializing in marketing strategy, marketing technology, and client relationships.
September 6th, 2022
Denis joins Dave on the podcast and talks about some big time learnings after 26+ years in agency life. Everything from leadership training, investing in your culture and brand promise. As the President and Co-founder at Imaginasium Denis's mission is to help manufacturers clarify their message, build a culture that believes in the company’s vision, and create marketing that drives customers to action.
August 23rd, 2022
Jay joins Dave on the podcast and shares some strategies and tactics around agency coaching, mindfulness and being present. Jay has over fifteen years experience helping agency owners create positive learning cultures, while helping individual employees access their most authentic power. Listen to the end to receive a copy of Jay's audio book.
August 3rd, 2022
Roy shares his journey with Dave from growing and leading and agency, battles with addiction to now helping many with coaching and recovery. Roy has over 25 years of experience leading and advising mid-market C-suite executives and entrepreneurs.
July 2nd, 2022
Finding a hobby is super important to give you balance. Kevin Marshall joins Dave on the podcast where they talk about the love for sports card and memorabilia collecting. Kevin Marshall is the President at Marshall Advertising a full-service Media Buying company specializing in media planning/strategy, traditional and digital media buying, negotiating and managing sports sponsorships, and more.
June 9th, 2022
Erik joins Dave and shares his experience making a switch from leaving the agency world becoming a CMO on the client site. Erik is the Co-Founder of TheMarketingHelp, listen to the episode to get tips to help level up your career.
May 19th, 2022
Get some great inspirational ideas from Lisa on this episode. Lisa talks about making a choice being a working mom vs. staying home with her kids. Lisa has developed award-winning marketing programs to strategically planning activities for two (two and under!) boys, Lisa Zwikl is a strategist at heart. As SmartAcre's Chief Strategy Officer, Lisa empowers teams to listen to clients, understand goals, and bring campaigns to life, using the right mix of data and passion to drive decisions.
April 28th, 2022
Finding balance…isn't that what we all are searching for? Work life balance. To be able to do the things we love and still be able to have a growing successful life and career. On this episode I want to dig into this topic and share some of the tactics I found that help me find balance.
March 25th, 2022
Get to know Dave with his first episode: I am a Father, Husband, CEO in that order. Hi there and thank you so much for joining me to listen to my podcast, Agency Balance. My name is David Snyder (Dave). I am a marketer, tech n3rd, and a collector of anything collectible. A Pennsylvanian who has spent the last two decades as an agency leader who has found his balance.
I am a marketer, tech n3rd, and a collector of anything collectible. A Pennsylvanian who has spent the last two decades as an agency leader who has found his balance.
Fueled by a passion for marketing and balanced by a full and happy life, Lisa is here to share knowledge about strategic thinking, B2B marketing, and the fine art of running a business while raising a family.
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