Skip to main content

Finding Balance

The agency balance is a podcast created to share knowledge around marketing, technology, business best practices, real life self improvements and talking about things that make you happy.

Listen or Watch on Your Favorite Streaming Service
Lisa Zwikl & Dave Snyder

Latest Espisodes


Episode 22 - Todd Kunsman - 42:04

Thought Leadership Tips From The King of the Side Hustle, Todd Kunsman

May 16th, 2024

Todd Kunsman, Head of Marketing at Jetpack Workflow, shares his social media tips and advice for balancing side hustles with full-time work.

Listen Now


Episode 21 - Josh Liegel - 55:20

How Serving Others Can Lead To Personal Growth with Josh Liegel

May 3rd, 2024

Josh Liegel, CEO of EIC Solutions, fulfilled a long-held dream by traveling to Entebbe and Mukono, Uganda, spurred by his daughter's mission trip and an opportunity through his church.

Listen Now


Episode 20 - Dave Snyder & Lisa Zwikl - 53:00

Thinking Beyond the Office: Navigating Remote Work, AI, and Personal Energy with Dave & Lisa

April 11th, 2024

David and Lisa discuss the decision to reopen their office space after two years of remote work. They emphasize the office as a tool and discuss challenges and advantages of remote work. They explore AI adoption and things that energize them.

Listen Now


Episode 19 - Erika Butler - 45:56

Leading with Love: How to Foster a Culture of Growth, Balance, and Success in the Workplace with Erika Butler

February 16th, 2024

Erika Butler, Founder and CEO of Higher International Human Resources, joins Lisa in discussion on various aspects of leadership, team management, work-life balance, and the integration of family into professional life.

Listen Now


Episode 18 - Jack Skeels - 56:26

Unlocking Management Secrets with Jack Skeels Author of ‘Unmanaged: Master the Magic of Creating Empowered and Happy Organizations

January 18th, 2024

Jack Skeels author of his new book 'Unmanaged: Master the Magic of Creating Empowered and Happy Organizations' joins Dave and shares insights on the challenges and pitfalls of Agile transformations, the importance of measuring success, and the inevitability of project failures.

Listen Now


Episode 17 - Jeff Hill - 48:39

Navigating the Marketing Maze: Insights from a Cybersecurity Trailblazer, Jeff Hill

December 11th, 2023

Jeff has spent his more than 30-year career in high tech product management and product marketing, the last decade or so in cybersecurity. Jeff joins Lisa and talks about his approach to building a successful marketing team involves recognizing and leveraging strengths while acknowledging and addressing weaknesses. He emphasizes the importance of collaboration, both within the team and when working with external agencies. Jeff believes in hiring expertise for specific tactical areas, such as SEO, digital ads, and social media. He values the diversity of skills within a team to create a well-rounded and adaptable marketing approach. Jeff's practical mindset is grounded in the reality of small startups, where the focus is on tangible results and efficiency rather than getting lost in perfection or trying to excel in every aspect. Learning from others' mistakes and being transparent about challenges are key principles in his approach to marketing.

Listen Now


Episode 16 - Jeff Atkinson - 44:36

How AI and Innovation Transform the Game with Jeff Atkinson from Director of Photography for the Baltimore Ravens

October 23rd, 2023

Dive into the dynamic world of digital media and sports photography with Jeff Atkinson, founder of Freedom Digital Media and resident director of photography for the NFL's Baltimore Ravens. In this engaging conversation with host David Snyder, explore the impact of AI on the industry and the ever-evolving technology landscape. Jeff shares insights into his 24 years of experience, from the transition from film to the latest innovations in content creation. Discover the challenges and intricacies of shooting sports events, the art of storytelling in unscripted moments, and the behind-the-scenes logistics of a bustling production crew. Join us for a deep dive into the fast-paced world of capturing iconic moments and the constant pursuit of innovation in digital media. Plus, learn about Jeff's fitness routine and how staying fit plays a crucial role in his demanding profession. Don't miss this captivating episode that unveils the secrets of success in the world of digital media and sports photography.

Listen Now


Episode 15 - Natalie Kelly - 46:14

Put Your People First with Natalie Kelly

September 28th, 2023

Lisa Zwikl and Natalie Kelly discuss the importance of a people-first mindset in the context of a service business. Highlighting how investing in employees and building a strong company culture is essential for success. Natalie shares her career journey, including her realization that employee satisfaction and culture improvements can positively impact business results. She also stresses the importance of self-awareness and knowing one's limits as a leader.

Listen Now


Episode 14 - Sharon Mostyn - 41:22

Sharon Mostyn Talks Marketing Budgets, AFTA, ChatGPT and AI

August 8th, 2023

Sharon Mostyn joins the podcast and shares her over 3 decades of experience as both in-house and agency-side marketers. We dig into the ins and outs of managing a marketing budget in order to provide the best ROI across all channels. Sharon also shares he viewpoint on ChatGPT and AI and how best to use.

Listen Now


Episode 13 - Lisa Zwikl - 33:48

Lisa Zwikl New Co-Host, Hire an Agency & Season 2 Preview

June 16th, 2023

Lisa Zwikl joins Dave as the new Co-Host of the Agency Balance podcast. Lisa and Dave talk about what they have seen so far in 2023 with inbound and outbound sales, what clients look for in hiring and agency. They also share what guests we will be having on season 2.

Listen Now


Episode 12 - Lisa Zwikl - 53:14

Season Finale, 2022 Reflections & What To Set on Fire with Lisa Zwikl

January 19th, 2023

On the final episode of Season 1 of the Agency Balance podcast, Lisa Zwikl Chief Strategy Officer at SmartAcre joins Dave to reflect back on 2022. We call back some great points shared from our guests along with Lisa shares some strategies on what to keep going into 2023 and what to throw into the fire.

Listen Now


Episode 11 - Jeff Johns - 47:30

Being a Remote Work Enthusiast Brings Better Work-Life Balance with Jeff Johns a People-Focused Engineer

December 7th, 2022

Listen to Jeff Johns a people-focused Engineer & Product leader with over 20 years of experience as a software engineer and leader. We talk about being a remote work enthusiast brings better work-life balance and enables you to find the best talent. We also share the importance of passions in our daily lives. Including pretending to know what to do with automobiles.

Listen Now


Episode 10 - Josh Liegel - 1:05

Fostering an inclusive culture of excellence, problem solving and creativity with Josh Liegel

November 17th, 2022

Josh joins Dave and talks about the parallels between being in a large family and running a company. He also shares how do you keep your team engaged and motivated to produce a product. Josh Liegel is the President and CEO of EIC Solutions, Inc, an electronics manufacturer that focuses on thermoelectric, solid state cooling systems. With nearly two decades of electronics-protection-industry experience under his belt, Josh seeks to lead EIC to new heights and break the barriers of solid state cooling application. This can only be done by fostering an inclusive culture of excellence, problem solving and creativity.

Listen Now


Episode 9 - Jackie Voutsinas - 37:42

Power To Show Up As Yourself With Jackie Voutsinas

November 2nd, 2022

Jackie joins Dave to talk about putting her team first, starting with the goal in mind, pros of being in the agency world vs. client side. Jackie Voutsinas is a Director of Accounts at SmartAcre, specializing in marketing strategy, marketing technology, and client relationships.

Listen Now


Episode 8 - Denis Kreft - 47:07

What Agency Leaders Need to do Before Exiting the Business with Denis Kreft, President / Co-Founder at Imaginasium

September 6th, 2022

Denis joins Dave on the podcast and talks about some big time learnings after 26+ years in agency life. Everything from leadership training, investing in your culture and brand promise. As the President and Co-founder at Imaginasium Denis's mission is to help manufacturers clarify their message, build a culture that believes in the company’s vision, and create marketing that drives customers to action.

Listen Now


Episode 7 - Jay Pryor - 53:53

Create Positive Learning Cultures with Author of Lean Inside & Executive Coach Jay Pryor

August 23rd, 2022

Jay joins Dave on the podcast and shares some strategies and tactics around agency coaching, mindfulness and being present. Jay has over fifteen years experience helping agency owners create positive learning cultures, while helping individual employees access their most authentic power. Listen to the end to receive a copy of Jay's audio book.

Listen Now

Episode 6 - Roy Page - 47:35

Peace Index, Understanding When Your Are Out of Balance & Sharing Failures w/ Roy Page

August 3rd, 2022

Roy shares his journey with Dave from growing and leading and agency, battles with addiction to now helping many with coaching and recovery. Roy has over 25 years of experience leading and advising mid-market C-suite executives and entrepreneurs.

Listen Now


Episode 5 - Kevin Marshall - 52:52

Collecting Sports Cards to Keep Balanced with Kevin Marshall, President Marshall Advertising

July 2nd, 2022

Finding a hobby is super important to give you balance. Kevin Marshall joins Dave on the podcast where they talk about the love for sports card and memorabilia collecting. Kevin Marshall is the President at Marshall Advertising a full-service Media Buying company specializing in media planning/strategy, traditional and digital media buying, negotiating and managing sports sponsorships, and more.

Listen Now


Episode 4 - Erik Harbison - 40:29

Leveling Up Your Career with Erik Harbison Co-Founder of TheMarketingHelp

June 9th, 2022

Erik joins Dave and shares his experience making a switch from leaving the agency world becoming a CMO on the client site. Erik is the Co-Founder of TheMarketingHelp, listen to the episode to get tips to help level up your career.

Listen Now


Episode 3 - Lisa Zwikl, CRO SmartAcre - 41:32

Being a Bad Ass Mom While Being an Agency Executive, CSO Lisa Zwikl

May 19th, 2022

Get some great inspirational ideas from Lisa on this episode. Lisa talks about making a choice being a working mom vs. staying home with her kids. Lisa has developed award-winning marketing programs to strategically planning activities for two (two and under!) boys, Lisa Zwikl is a strategist at heart. As SmartAcre's Chief Strategy Officer, Lisa empowers teams to listen to clients, understand goals, and bring campaigns to life, using the right mix of data and passion to drive decisions.

Listen Now


Episode 002: - DAVID SNYDER - 14:04

3 Things To Do Everyday To Find Balance

April 28th, 2022

Finding balance…isn't that what we all are searching for? Work life balance. To be able to do the things we love and still be able to have a growing successful life and career. On this episode I want to dig into this topic and share some of the tactics I found that help me find balance.

Listen Now


Episode 001 - DAVID SNYDER - 15:46 min

I’m a Father, Husband, CEO in that order

March 25th, 2022

Get to know Dave with his first episode: I am a Father, Husband, CEO in that order. Hi there and thank you so much for joining me to listen to my podcast, Agency Balance. My name is David Snyder (Dave). I am a marketer, tech n3rd, and a collector of anything collectible. A Pennsylvanian who has spent the last two decades as an agency leader who has found his balance.

Listen Now

Catch Dave on these other great podcasts


Catchup on Season 1

Dave Snyder


Meet your cohost, David Snyder

I am a marketer, tech n3rd, and a collector of anything collectible. A Pennsylvanian who has spent the last two decades as an agency leader who has found his balance.

Lisa Zwikl Cohost


Meet your cohost, Lisa Zwikl

Fueled by a passion for marketing and balanced by a full and happy life, Lisa is here to share knowledge about strategic thinking, B2B marketing, and the fine art of running a business while raising a family.

New Episodes Drop Regularly

Subscribe to the AgencyBalance podcast.

Subscribe to Podcast

"*" indicates required fields

This field is for validation purposes and should be left unchanged.